To anyone outside the Atlantic provinces, K. C. Irving is virtually unknown. Yet he is reputed to be the richest man in Canada, patriarch of a New Brunswick-based industrial empire involving oil, transportation, newspapers, lumber and much more. This one-hour documentary marks the first time a filmmaker has gained access to the legendary Irving, whose business career began in 1924 with the purchase of an oil truck. It is an absorbing look at a man who amassed great wealth as a by-product of his main objective: "to see wheels turn."

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